Shelby Elmore

Meet Shelby, a trailblazing force in field marketing and immersive brand design who transforms ordinary brand experiences into extraordinary journeys. Known as a "revolutionary innovator" in the hospitality industry, she has masterfully redefined the boundaries of traditional marketing through her exceptional leadership and creative vision. With an innate ability to see beyond conventional limits, Shelby orchestrates memorable experiences that transcend the simple act of dining, guiding her teams to craft moments that leave lasting impressions far beyond the plate. Her expertise in elevating brands and fostering organizational growth stems from a dynamic blend of marketing prowess, strategic branding, and innovative programming initiatives. Shelby's remarkable journey began as a pioneer in the sports retail industry, where she broke ground as Finish Line's first-ever women's fitness writer, launching their inaugural blog. Her entrepreneurial spirit then led her to influence.co, a cutting-edge influencer tech start-up, where she spearheaded market research and brand development. Today, while hospitality has become her primary focus, her diverse background enriches her unique approach to creating immersive brand experiences. Discover more about Shelby's innovative work at shelby-elmore.com.

• New York Institute of Art and Design Interior Design
• Jul 2022 - Oct 2023